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Digitizing the C-Suite: Facilitating Change to Maximize The Power of Social

5-18-2015 social media icons

Wednesday, May 20, 2015 @ 5:30pm, DuPont Circle

Leaders of corporate, association and non-profit organizations are finding great success in creating social profiles and personas that can outperform traditional public relations efforts and results. But not all business leaders are ready or prepared to embrace this tactic.

In a round-table discussion, two business professionals will talk us through the specific ways to facilitate change and champion innovation, and implementing unique and successful C-Suite social media programs.

The role of digital in today’s marketing portfolio has become the norm: except in the C-Suite.

 

5-18-2015 Mike Schaffer - Edelman
Mike Schaffer
, Vice President of Edelman, has led several of America’s most popular brands to leverage the intelligence and popularity of their C-Suite leaders in social media to achieve unique and valuable goals. Mike will give specific examples of the power of the C-Suite social persona and ways he has successfully guided them to impressive results.  https://www.linkedin.com/in/mikeschaffer

 

5-18-2015 Jennifer Blenkle - Frameworks
Jennifer Blenkle
, President of Frameworks, leads association and non-profit executives to transform functional organizations into exceptional organizations. Jennifer will offer the key steps in earning the trust of stakeholders, and motivating them to take that proverbial leap forward. https://www.linkedin.com/in/jennifertblenkle

 

Agenda:

Wednesday May 20, 2015
5:30 – 6:00 PM: Pre-Meeting Networking
6:00 – 7:30 PM:  Presentation & Discussion

Fees: Members: $10 (snacks and drink included)
Non-Members: $20 (snacks and drink included)

RSVP: Click here to register.

Attendance Requirements: All marketing or business professionals are welcome to attend and encouraged to consider joining MENG to advance in their career and increase their network of colleagues.

Location:

WeWork – DuPont Circle

1875 Connecticut Avenue NW, 10th Floor
Washington, DC 20009
Metro: Red Line/North DuPont Circle Metro Exit

Warm regards,

Robin Bowers, MENG DC Chapter  Chair www.linkedin.com/in/robinbowers1

Linda Kempin, MENG DC Chapter Vice Chair  www.linkedin.com/in/lindakempin

Jamie Beth Solak, MENG DC Chapter C0-Chair  www.linkedin.com/in/jbsolak

Andy Blenkle, MENG DC Leadership Team andy.blenkie@iostudio.com

Cheryl Middleton, MENG DC Leadership Team www.linkedin.com/in/mcheryl

 

Linda Kempin

About Linda Kempin

When it comes to traditional marketing, if you can name it, Linda's done it. Advertising, Print Communications, Video Production, PR, Media Relations and Public Speaking, delivered with awesome Client Relations. As one former colleague described her, she's not afraid to roll up her sleeves and dig in. That comes from years of experience in managing the details, whether it’s with creative designers and copywriters, tricky photo-shoots, or long hours in the edit suite.

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